The Common Good celebrates the donor-next-door!

Using ordinary fundraising tools like Direct Mail, Digital Marketing, Telemarketing and Events, we’ll help you unlock the extraordinary lifetime value of your general-public donors.

Your solicitation, stewardship, monthly, mid-level and legacy marketing programs will shine and your donors will be fulfilled.

You can count on us for sharp strategies, compelling creative and dependable delivery.

Legacy Marketing

Are you ready to help your loyal supporters summit the donor pyramid?  The Common Good will help you inspire donors to put your charity’s name next to the kids’ and the cat’s  in their will.  Don’t miss out on a brilliant opportunity to increase legacy gifts because of budget or staff time concerns.  We’ll tailor a plan that will fit your budget and to-do list!

Solicitation Campaigns

Are you frustrated and disappointed with your campaign results?

The Common Good will help your annual giving program potential.  No matter your budget, we’ll make sure you are help your ordinary donors fund extraordinary work that makes their communities, their countries and our world a better place.   Just need a DM letter that gets results?  We can do that.  Want a complete analysis and management of your annual giving program?  We can do that too.

Online/Integrated Fundraising

Do you feel like you are missing out on the shift to online giving?  Worried you won’t be able to keep up with the big charities when it comes to online and integrated fundraising?  We specialize in practical solutions to make sure you are connecting with your donors wherever they are and however they prefer.

Special Event Fundraising

Are you getting the most out of your event budget?  Do you want to boost revenue?  Need more attendees?  We’ve got great ideas to help you make everyone love your event, including your finance chair!


Worried that your donor pool is evaporating?  Concerned about the loyalty of your supporters?  Stewardship is the key to building deep value in your individual donor program.  The Common Good will help you connect to the core of your donors’ values and prevent perilous attrition.

Would you like to build long-term and rewarding relationships with more everyday heroes?

Email right now.

Or you can call us toll-free in North America on  1-800-991-3318 or FreePhone in New Zealand on 0800 995 054 for a free, no obligations chat.