An Origin Story

The Common Good fundraising agency came to life in March 2012. Its principals, David Kravinchuk and Christal Pshyk merged their combined 40 years’ experience as professional fundraisers to serve small, mid-sized and large clients across Canada and internationally.

Before launching their own agency, Pshyk and Kravinchuk served clients while working with industry leading consulting firms.

And previous to consulting both founders were successful frontline fundraisers with the most respected and innovative charities and agencies in the Canadian not-for-profit sector. Throughout their combined careers, they have raised more than half a billion dollars in philanthropic support, primarily through annual and legacy giving.

Why Work With Us?

Simple.

We’re born storytellers and masters of persuasive communication. By deepening the emotional connection to your work, we will attract new supporters and build loyalty among your donors, unlocking their full lifetime value. You will also appreciate our unparalleled flexibility.

One of The Common Good’s core strengths is our boutique size. You can rest assured your needs and concerns will not be lost in the hubbub of a large agency. Your projects will never be sloughed off to a junior coordinator with little or no experience. It’s not just because we think every single client deserves our full attention, it’s also because we just don’t have any inexperienced or junior people for you to work with.

True to our owners’ practical prairie roots, we also know the value of a dollar. And thanks to our years of industry experience we know how to save significant costs with thoughtful strategies, savvy project management and leveraging great vendor relationships.

After all, every dollar saved means more funds are available to power your mission. We never forget that.

You may have heard...we’re rabidly cost-conscious so our overhead is just high enough to get great work done. And that means you will never be footing the bill for a fancy boardroom, a fleet of luxury cars, 5-star hotel nights, business-class flights or swish cocktail parties. [Full disclosure: we’re planning on painting the office this year.]

Making our branding coach proud:

Mission

Empowering donors-next-door to achieve their philanthropic dreams. 

How

Advise charities on successful strategies for annual giving and legacy marketing campaigns and programs that focus on building value through meaningful long-term relationships.

Why

Philanthropy belongs to everyone.